Arc Super Kitchen – Scaling Franchise Growth with Strategic Paid Marketing
Client Overview
Arc Super Kitchen is a dynamic franchise brand with a mission to expand rapidly in the competitive market. By leveraging strategic paid marketing campaigns, the brand successfully closed 14 franchise deals within just 3 months, with each franchise priced at ₹1.5 lakh.
Challenges Before Partnership
- Intense competition in the franchise market.
- Identifying and targeting the right audience for franchise opportunities.
- Converting leads into closed deals within a short timeframe.
Solution Implemented
Paid Marketing Campaigns
- Ran highly targeted lead generation campaigns on Meta platforms (Facebook & Instagram).
- Utilized precise audience segmentation to reach individuals interested in franchise investments.
- Created compelling ad creatives with clear CTAs, highlighting the brand’s unique value proposition.
Lead Nurturing and Conversion
- Implemented follow-up sequences to engage leads promptly.
- Provided personalized responses to potential franchisees, addressing their queries and concerns.
Performance Optimization
- Continuously monitored campaign performance to optimize ad spend and improve lead quality.
- Adjusted targeting and creatives based on real-time data for better results.
Key Results
Franchise Sales
- 14 deals closed, generating ₹21 lakhs in revenue (₹1.5 lakh per franchise).
Cost Efficiency
- Achieved with a total ad spend of ₹90,000 (₹30,000 per month).
Lead Generation
- High-quality leads consistently generated through Meta ads.
Strong ROI
- Cost-effective lead acquisition with impressive conversion rates.
Key Results
This case study highlights the power of strategic paid marketing in driving rapid franchise growth. Through data-driven campaigns, effective lead nurturing, and continuous
